ADIDAS SPEC AD

A campaign for Adidas exploring the intersection of sport, identity, and cultural momentum. This project was an exercise in brand fluency, working within Adidas’s established visual language while pushing toward a specific emotional tone and audience. 

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The work demonstrates an understanding of how performance brands build aspiration without losing authenticity. Rather than leading with product, the concept centers on the mindset/lifestyle of the person wearing it — leaning into the culture that surrounds the brand.